When I was a kid I did not realize the spice paprika has a flavor. I thought it was just red to sprinkle on deviled eggs. Maybe the paprika in our spice cabinet was really old. Now I know that paprika can be spicy, smoky, and/or sweet. It can also (still) be just plain red.
I am fond of Clarky's Kartoffelchips Paprika. They are like shorter shoestring potato chips and, yes, they have less flavor than I typically would appreciate. Yet I want to eat them by the handful even though they arrived in this country in an open bag with some of their number already having been consumed.