Tuesday, August 26, 2008

Adventures in advertising

Nik Naks

When I see "Now with xx% less fat!" on a package, I always wish I'd gotten to try the original full-fat variety. Because what if the situation is like that of 3 Musketeers bars, which are nowhere near as good as when they had more fat? These Nik Naks (sent from the UK) claim that although they contain "50% less saturated fat than in 2005" they still have the "same great taste." I wonder.

Another claim on the packaging is: "Nice 'N' Spicy Flavour Knobbly, Freaky Sticks of Corn." I assume that this means that Nik Naks come in other flavors.

Me? I'd say this one is better described as "Not Bad Sweet 'N' Sour Flavour Knobbly, Freaky Sticks of Corn-Flavored Foam." There's a slight onion flavor under the vinegar sour-sweet coating, and the texture is that of a lighter-weight Cheeto. But they're maybe more "loosely inspired by corn" (like Capitaine Achab, the odd little French film I saw last night at Lincoln Center, was "loosely inspired" - or some such wording in the credits - by Moby Dick).

I might eat these again, but overall I prefer NicNacs.


p.s. In other snacking news, we've been eating a whole wheel of cheese at work. Seems to be cheddar. Yum. And today Wendy brought two kinds of brownies (which reminds me, the name "No Pudge" embarrasses me as much as the idea of a no-fat brownie offends me, but I have made them myself in desperation - once, it was the only mix in the store - and the brownies are actually pretty good), while Caitlin returned from a trip with assorted See's chocolates.

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