Saturday, August 15, 2009
Big Gay Ice Cream; Small Gay Let-Down.
I stopped by the Big Gay Ice Cream Truck for the first time this week. The BGICT is one of the popular mobile food and treat trucks in New York City. It has its own website, as well as a Twitter Feed that lets fans know where it's roaming.
I was surprised that the truck itself was not more festive. Not because gay people have to live up to that stereotype, but because the name is a bit sparkly and the website is covered in sprinkles. I didn't expect to "see the Gay" on the truck, as I don't subscribe to the idea that there are limited "ways to be gay" in the world, but I did think I'd see something "Big." Yet there was just one small sign (on only one side of the truck; earlier, friends had walked right by) and a hand-lettered list of toppings declaring the vehicle's difference from any other ice cream truck in the city.
My "small gay" disappointment was more related to the ice cream. Though the toppings are intriguing (they change every day and have included pickle, olive oil, Trix cereal, Nutella, etc.), the ice cream is just fine -- nothing special. I had not realized that my only ice cream option would be regular, fast-melting soft-serve (chocolate, vanilla, or twist). It's a small truck, so Paul guessed that there isn't room for a freezer that would allow transportation of homemade or premium ice cream flavors.
I wish the ice cream offered could match the cleverness behind the toppings, but there's nothing wrong with taking what you can get. I had a twist cone rolled in Grape Nuts and really enjoyed it. And the man in the truck (the Big Gay Ice Cream Man?) was friendly and funny. Soft-serve or not, he's providing a great service in selling his nontraditional, delicious, and oddball toppings.
I'll be back! I'd even buy the t-shirt.